Hello.
Calm direction. Considered detail. Elevated outcomes.
I create space for images to feel natural.
I’m Annie — a Creative Director and Stylist working across the UK and beyond.
I’m an observer and a communicator. My practice is shaped by understanding — of materials, environments, and the people who move through them. I pay attention to how things feel, how they function, and how they exist in a space.
I work closely with clients to translate their ethos into something tangible and visually precise. Collaborating with photographers, I shape and direct shoots, navigating natural and studio light to tell stories of place, person, product, and craftsmanship.
I bring strong commercial awareness, a broad knowledge of materials, a sharp eye for colour, and a deep connection with the land, the ocean, and the places and cultures I encounter. I move fluidly across styles, hold a high standard for detail, and value work that reflects real life with honesty.
I’m happiest outdoors — on the side of a mountain, in a field, or knee-deep in the ocean.
The right people on set make the best work happen.
For all enquiries, please email, call or complete the form below
hello@anniefern.co.uk
+44 (0)7852 492 436
Instagram
CLIENTS.
Fortnum & Mason, M&S, iCandy, Proper, Yes Colours, Spotify, Leonardo Hotels, Wild Source, Gleneagles, Great Cornish Food, The Coconut Collab, Daily Dose, Araminta Campbell, Lick, FatFace, Landworkers’ Alliance, ROKA, WoodEdit, The Cornish Bakery, Marloe Watch Company, Tisserand, Menicon, Fussy, Topl, Flexitol, Faace, Plenaire
PHOTOGRAPHERS & dop.
John Hersey, Veega Studio, Chloe Hardwick, Jenni Helin, Stuart Milne, David Mcconaghy, John Ford, James King, Ottr. Here,Now. Mark Sherratt, Ollie Verschoyle